高阶智能驾驶“飞入寻常百姓家” 十几万就能买到，众多新车打响智驾“普及战”

（本网夏武综合报道）：随着汽车消费者年轻化,购车者对智能驾驶辅助功能的要求在逐步提高,根据7月份甲子光年智库发布的《2024自动驾驶行业研究报告》称,有54%的汽车消费者将智能化水平列为购车时考量的关键因素,更先进的驾驶体验、更智能的座舱环境以及更个性化的驾驶乐趣,对年轻消费者很有吸引力。市场需要便是动力,在车市智能化的下半场,高阶智驾下沉成为“主旋律”,以往30万元以上车型才能搭载的高阶辅助驾驶功能,成了一些十几万元新能源车的标配。智驾平权的“普及战”,将会贯穿2024年第四季度甚至是整个2025年。

高阶智驾装车越多发展速度才能更快众所周知,高阶智能驾驶成本高昂,以前只是应用在更高端的车型上,比如拥有高速NOA/城市NOA车型和无智驾功能车型相比,终端差价达到3万元以上,以30万元的整车为例,高速NOA系统在整车成本中占到了10%,城区NOA系统成本则占整车的15%,成本着实不低。但在当前经济背景下,只有降低智驾使用的价格门槛,才有可能加速向更多大众消费者渗透,才能增加训练数据,加速技术突破,而大多数车企都意识到了这一点。

“什么叫高阶智驾?我们说得通俗点,就是普通智驾在高速上定速巡航,除了可以不踩油门、能跟着前车自动行驶外,还可以自动框定在车道内,偏离了方向盘就会自动纠正；那更高阶的智驾,就是除了这些功能之外,它还可以检测周边的车流,实现自动超车、上下匝道,避让路边锥桶、水马,识别限速牌等,还有些更先进的高阶智驾,也就是我们通常所说的城市NOA,可以在拥堵的上下班高峰的城市路段,实现识别红绿灯走停,自动避让行人、自行车,斑马线前让行,甚至能实现点对点的自动驾驶,比如在地图上设定了家到单位,开启城市NOA之后,它就能自动开过去,司机的手只需要轻扶方向盘就行,已经非常接近全路况的自动驾驶了”。

据悉,智能驾驶是一个非常复杂的进化过程,每家车企采用的方案都不一样,有些是依赖于厘米级的高精地图外加摄像头扫描实现,有些则是只依赖于摄像头、毫米波雷达、激光雷达等算法,但可以肯定的一点是,使用的人越多、跑的里程越长,它就越精准越安全。“这不难理解,就像个小学生,每天都走上学放学路,一开始还要大人领着,但慢慢的他就会熟悉路况,哪里堵车,哪里有危险,哪里经常出现外卖车,重要的是,这些数据不只是一辆车在收集,而是许多车收集之后传到云端,所有高阶智驾的车都可以使用,结果就很明白了,使用的车越多,整个智驾能力就发展越快。”

拥有高阶智驾新车逐步增多不少十几万元车型功能升级尽管说高阶智驾成本依然较高,但更快的下探速度,对车企将会十分重要。比如东风集团推出的007电动轿跑车，超性能的自动化智能驾驶配置，让用户青睐，在最近突出的不到13万的东风风神L7 EV，更是配备了高档电动车的自动驾驶配置，实实在在给用户代理福利。售价不超过10万的S3(nami 01)车型，更是颠覆了人民对自动驾驶的认知，这么便宜的车辆，满满的智能化与科技感，无边框车门更显跑出范。小鹏MONA　M03,不到16万元的顶配已经配有了小鹏的XNGP智驾系统,这是小鹏的全场景智能辅助驾驶,它正式从“全国都能开”全面升级为“全国都好用”。而同样将高阶智驾功能下放的,还有长安深蓝S07,它借着搭载华为乾崑智驾系统,直接把售价做到了20万元以下。“现在每家新能源车企都有高阶智驾的研发团队,有些是自己的,有些是跟别人合作的,比如很多车企就在用华为的智驾系统,华为乾崑智驾ADS　3.0就是比较先进,也是国际上极少数能与特斯拉抗衡的技术”,记者获悉,除了不少品牌应用华为智驾系统,问界、智界、享界等“嫡系”更不用说,价格也是在逐步降低。比如前段时间上市的问奕派008、界新M7　Pro等车型,就搭载HUAWEI　ADS基础版,即不含激光雷达的纯视觉智驾方案,具备NCA智驾领航辅助功能,支持全国高速和城市快速路领航,支持160多种泊车场景的自动泊车等能力,它的入门车型价格只有20-26万元,门槛较之前下降了4万元,让更多消费者有机会“上车”优质、高性价比的智驾生活。

完全落地仍存难题如何控制成本是关键。华为常务董事、终端BG董事长、智能汽车解决方案BU董事长余承东曾表示:“低于30万元的华为智驾都是亏钱的。”高阶智驾进入下沉市场,不仅意味着高端技术普及到更广泛的消费者群体中,也意味着要将价格控制在更加亲民的范围内。所以,要想推动智驾在更多中低价车型“上车”,降本就成了行业玩家普及智驾的首选动作。有业内人士认为,在15万元左右的车型区间,消费者实际上可能更加关注整车性能、品牌、设计、能耗等其他方面的因素,而不仅仅是智能驾驶技术。同时,新能源汽车与电池专家杨伟斌提到,目前L2级智能驾驶技术已实现上车,但L3级技术还存在争议,包括系统不能应对时需要驾驶员接管,衔接上存在安全隐患等。在地平线创始人兼CEO余凯看来,高速NOA已经做到了“好用”,或者说刚到“好用”的阶段,但是否做到了让客户“爱用”,还要打个问号。

“尤其是针对城区NOA,消费者并没有完全享受到它带来的价值,一方面是成本高,另一方面是其在各种各样的使用场景下的表现,并不尽如人意。”能够看到,对于智驾甚至是高阶智驾,声音是多方面的。但不管怎么说,智驾从高价车普及到更便宜的车,显然速度也在加快,如何应对降低成本的难题,如何提升智驾的进一步安全性,都是在发展过程中需要面对并解决的问题。

俊风公司在推进海内外销售过程中，将全力推进经济型智能化电动车辆，让中国的智能驾驶技术更多、更快惠及全球用户，同时展示中国汽车技术的进步和汽车工业实力。

Advanced intelligent driving "flies into ordinary people's homes" and can be bought for just over 100000 yuan, with numerous new cars launching a "popularization war" for intelligent driving


(Comprehensive report by Xia Wu on this website): With the younger generation of car consumers, car buyers' requirements for intelligent driving assistance functions are gradually increasing. According to the "2024 Autonomous Driving Industry Research Report" released by the Jiazi Lightyear Think Tank in July, 54% of car consumers consider the level of intelligence as a key factor when buying a car. More advanced driving experience, smarter cabin environment, and more personalized driving pleasure are very attractive to young consumers. Market demand is power, and in the second half of the intelligent car market, the sinking of advanced intelligent driving has become the "main theme". The advanced assisted driving functions that were previously only available for models priced over 300000 yuan have become standard for some new energy vehicles priced over 100000 yuan. The 'popularization war' of equal rights for intelligent driving will run through the fourth quarter of 2024 and even the entire year of 2025.

The more advanced intelligent driving vehicles are installed, the faster the development speed. As is well known, the cost of advanced intelligent driving is high. In the past, it was only applied to higher end vehicle models, such as those with high-speed NOA/city NOA and those without intelligent driving functions, with a terminal price difference of more than 30000 yuan. Taking a 300000 yuan vehicle as an example, the high-speed NOA system accounts for 10% of the vehicle cost, while the urban NOA system cost accounts for 15% of the vehicle cost, which is indeed not low. But in the current economic context, only by lowering the price threshold for the use of smart driving can we accelerate its penetration into more mass consumers, increase training data, and accelerate technological breakthroughs. Most car companies have realized this.


What is advanced intelligent driving? To put it simply, ordinary intelligent driving can cruise at a fixed speed on highways. In addition to not stepping on the accelerator and following the preceding car automatically, it can also automatically lock in the lane and correct itself if it deviates from the steering wheel; In addition to these functions, higher-level intelligent driving can also detect surrounding traffic flow, achieve automatic overtaking, ramp up and down, avoid roadside cones and water horses, recognize speed limit signs, etc. There are also more advanced advanced advanced intelligent driving, which is commonly known as urban NOA. It can recognize traffic lights, stop and go, automatically avoid pedestrians and bicycles, give way in front of zebra crossings, and even achieve point-to-point autonomous driving. For example, when the city NOA is set on the map, it can automatically drive over, and the driver only needs to lightly hold the steering wheel. It is already very close to autonomous driving in all road conditions. The sentence is:.


It is reported that intelligent driving is a very complex evolutionary process, and each car company adopts different solutions. Some rely on centimeter level high-precision maps and camera scanning, while others only rely on algorithms such as cameras, millimeter wave radar, and laser radar. However, one thing can be certain is that the more people use it and the longer the mileage, the more accurate and safe it will be. It's not difficult to understand, just like a primary school student who walks to and from school every day. At first, he has to be led by an adult, but gradually he becomes familiar with the road conditions, where there are traffic jams, where there are dangers, and where delivery trucks often appear. The important thing is that these data are not just collected by one car, but by many cars collected and transmitted to the cloud. All high-level intelligent driving cars can be used, and the result is very clear. The more cars used, the faster the overall intelligent driving ability develops


The number of high-end intelligent driving new cars is gradually increasing, and although the cost of upgrading the functions of car models is still relatively high, a faster descent speed will be very important for car companies. For example, the 007 electric coupe launched by Dongfeng Group, with its high-performance automated intelligent driving configuration, has been favored by users. In the recently highlighted Dongfeng Fengshen L7 EV, which costs less than 130000 yuan, it is equipped with high-end electric vehicle autonomous driving configuration, providing users with real agency benefits. The S3 (nami 01) model, priced at no more than 100000 yuan, has subverted people's understanding of autonomous driving. Such a cheap vehicle is full of intelligence and technology, and the frameless doors are even more impressive. The top of the line Xiaopeng MONA M03, priced at less than 160000 yuan, is already equipped with Xiaopeng's XNGP intelligent driving system, which is Xiaopeng's full scenario intelligent assisted driving. It has officially upgraded from "can be driven nationwide" to "user-friendly nationwide". Similarly, Changan Shenlan S07 has also delegated its advanced intelligent driving functions, which has achieved a price below 200000 yuan by being equipped with Huawei Qiankun intelligent driving system. Nowadays, every new energy vehicle company has a high-level intelligent driving research and development team, some of which are their own, some of which are in cooperation with others. For example, many car companies are using Huawei's intelligent driving system. Huawei Qiankun Intelligent Driving ADS 3.0 is a relatively advanced technology and one of the few in the world that can compete with Tesla. "The reporter learned that in addition to many brands using Huawei's intelligent driving system, the prices of" core "brands such as Wenjie, Zhijie, and Xiangjie are gradually decreasing. For example, recently launched models such as the Wenyi Pai 008 and the Jiexin M7 Pro are equipped with the HUAWEI ADS basic version, which is a pure visual intelligent driving solution without laser radar. It has NCA intelligent driving navigation assistance function, supports navigation on national highways and urban expressways, and has the ability to automatically park in more than 160 parking scenarios. Its entry-level model price is only 200000 to 260000 yuan, a decrease of 40000 yuan from before, giving more consumers the opportunity to "get on the car" for a high-quality and cost-effective intelligent driving life.


How to control costs is key, as there are still challenges in achieving complete implementation. Yu Chengdong, Executive Director of Huawei, Chairman of Terminal BG, and Chairman of Intelligent Automotive Solutions BU, once said, "Huawei's intelligent driving below 300000 yuan is a loss." The entry of high-end intelligent driving into the sinking market not only means the popularization of high-end technology to a wider consumer group, but also means controlling prices within a more affordable range. So, in order to promote smart driving in more mid to low price models, cost reduction has become the preferred action for industry players to popularize smart driving. Industry insiders believe that in the price range of around 150000 yuan, consumers may actually be more concerned about factors such as overall vehicle performance, brand, design, energy consumption, and not just intelligent driving technology. At the same time, Yang Weibin, an expert in new energy vehicles and batteries, mentioned that L2 level intelligent driving technology has been implemented for vehicles, but L3 level technology still has controversies, including the need for drivers to take over when the system cannot cope, and safety hazards in the connection. In the view of Yu Kai, founder and CEO of Horizon Robotics, the high-speed NOA has already achieved "usability" or has just reached the stage of "usability", but whether it has made customers "love to use" remains to be questioned.


Especially for urban NOA, consumers have not fully enjoyed the value it brings. On the one hand, the cost is high, and on the other hand, its performance in various usage scenarios is not satisfactory. It can be seen that for intelligent driving and even advanced intelligent driving, the sound is multifaceted. However, no matter what, the popularization of intelligent driving from expensive cars to cheaper cars is clearly accelerating. How to deal with the problem of reducing costs and how to improve the further safety of intelligent driving are all issues that need to be faced and solved in the development process.

Junfeng Company will make every effort to promote economical intelligent electric vehicles in the process of promoting domestic and international sales, so that China's intelligent driving technology can benefit global users more and faster, while demonstrating the progress of China's automotive technology and the strength of the automotive industry.